This month on DAITHIOROURKE we decided to focus on branding and personal branding. Personal Branding is one of the most efficient ways in which to build a brand. Branding can be easily rushed into with little thought put into it. Personal Branding allows you to take a step back and gives you the permission to THINK ABOUT IT. This is important and will save allot of time and effort reducing the need for re-branding in the future. Build a brand that has a clear message with easily relate-able visuals that enhance that message.
Branding deserves the time it takes as this will allow you to become more committed to it. It will allow you to focus your efforts on what you do best. Once this brand is created you can then allow it to travel successfully across all of your social media channels. This brand will then become easily recogniseable in the offline world.
Throughout this piece I will outline in more detail the importants of branding especially on social media. I will give you some easy strategies on how to implement that brand online.
Branding Across All Of Your Channels
Social media is playing an ever increasing crucial role when it comes to building your brand online. Social media allows you to be visible and available in the virtual world so you can be and easily accessible. Fans the curious and potential customers will naturally investigate you and your brand across these channels.
Success In The Virtual World
When we look at the most successful brands on social media there is a common thread, they all have consistent branding. This will include the presentation of the same message and tone. This is shown through the words and imagery that is used. Becoming visible isn’t enough you need to be accessible, engaging and you will have to be willing answer any questions that may come up. The success of your social media efforts will suffer greatly if you do not have consistency in your messaging and visual branding.
Establishing Your Presence
Consistent branding plays a critical role in establishing your presence online. Before you contemplate creating a consistent brand you first must consider the type of brand you want to create. Brands are powerful so think about it because once you do it right it will drive your business forward.
Consistency is Critical
Consistency is one of the most important, yet overlooked elements in marketing. You wouldn’t purchase a billboard that has a completely different look, feel and message then the television spot you’re currently running. Then why would you want your company sending mixed messages on different social channels? You wouldn’t. It’s important that your company’s tone, message and image are consistent throughout not just your traditional media outlets, but throughout your entire media ecosystem. Here below are a few questions to ask yourself before you decide to create your brand.
Questions To Ask Yourself.
- What do you want to communicate?
- Who are you communicating to?
- What do you stand for?
- What are you offering?
- How can you benefit your visitors?
I will answer these myself so that you can emulate it for yourself.
What Do You Want To Communicate? I want to communicate that I am here to help people and businesses build brand and manage there business online.
Who Are You Communicating To? I am communicating to new and existing bloggers, individuals and businesses. Also I am communicating to people looking to build there own successful online presence.
What Do You Stand For? I stand for providing clear and transparent information on how to build a successful presence online. This will be done by writing article and making onscreen tutorials. While doing this I will continued to development improvement my professional network online.
What Are You Offering? I am offering quality training and information on Internet Marketing for bloggers, businesses and individuals. With a wealth of industry experts at hand I can easily stay relevant and up to date on industry developments.
Once you have created your brand you must then start to upload it to all media platforms that you want to use to promote your business. I will show you examples of mine below.
Reasons brand consistency is important in social media:
Strengthens Brand Recall
The reality is that people don’t make their buying decisions instantly. Instead, they take their time to research and evaluate all of their viable options before they reach a conclusion. This is one of the reasons brand awareness is so powerful and should not be taken lightly. Your goal as a company should be to make your brand easy to remember for your consumers. This will allow the customer to remember you easier and can revisit you to purchase a product or service from you.
Brand consistency shows that you take your business seriously and that you have committed to a public image. You are putting yourself out there and that take courage and people respect that. Once your followers respect you they will listen to what you have to say and in business that is powerful.
Competition is fierce and consumers are more powerful than ever. If you can’t provide them with the value they seek, then they will move on to someone who can. In order to increase your chances of gaining new customers and retaining them. You and your business must eliminate any potential confusion between yours and another business. The easier you make a consumers path to purchase, the greater your chances are of obtaining their business.
In order to develop a successful branding strategy your business needs to stand out. Allow your branding to emphasize what you have that your competition doesn’t. Ingrain this into your consumer’s minds by delivering consistent messages and images that allow you to break through a loud market place.
Maintains Brands Personality
If you’re a company like Pixar that appeals to the light-hearted, you should be light-hearted throughout all your social media platforms. This includes everything from your daily postings to your profile photos and cover images. You want to avoid the “split personality” problem that many brands face on their social media channels. People should be able to determine your brands personality regardless of the platform they find you on.
What to Remember
Social media brand consistency is very important because it allows people to verify the authenticity of your communications. Most companies already do this for their traditional media platforms but fail to tie it into their social media marketing initiatives. Now, this doesn’t mean that all of your communications need to look absolutely identical, but it does mean your key messaging and visual branding should be clearly identified. Strong consistent branding reinforces your identity and drives positive sentiment and brand affinity. – both critical components in a customers decision making process.
Easy Steps You Can Take Now
- Personalise your URLs.
- Same imagery through all platforms.
- Know the audience on each program.
- Know what the audience on these platforms want.
- Have the same message and philosophy on each.
- Engage with your audience regularly.
- Provide value to your followers.
Not Achieved Overnight
Successful branding is achieved over time, not overnight, and consistency is the key. Once you establish a persuasive, simple message, you must stick with it and continue to deliver that message time and time again. When you think about it, most brands that you know and love have done the same and stood the test of time.
Consistent Message Delivering a consistent message doesn’t mean you must always use the exact same words. But it does mean that you must use the same tone and message. Stay Current Become relevant and bring fresh, new ideas to your industry while ensuring that everything you do remains consistent with your brand message.
How do you want others to perceive you?
You work hard building your brand and creating a positive impression in consumers’ minds. Ensuring that this message remains clear requires a strong brand strategy. Tactics that have worked well for one marketing channel may not work across all platforms. A cohesive strategy and a clear brand message will help avoid bombarding consumers with mixed messages on different channels.
Digital Sophisticates to Social Media Intelligence
So then people need to go from Digital sophisticates to Social Media Intelligence. Social Media Intelligence this is the ability to use and understand social media. The goal and the challenges are to move to the ultimate level to Social Media Intelligence. At this level, individuals have a complete understanding of the implications and strategic application of social media. It is then imperative then that individuals go from Digital Sophisticates to Social Media Intelligence to effectively use social media platforms to their benefit.