Together We Can Build IT


Build IT


Committed To Your Online Success Story


Online Success


Susan Chritton: Personal Branding Interview Your Brand 2015

Susan Chritton: Personal Branding Interview Your Brand 2015

Susan Chritton: Personal Branding Interview Your Brand 2015

Build Your Personal Brand In 2015

Hi and welcome to my first post of 2015 considering that its the new year and I really want to get you off to a good start. I decided to give you the first step required for a successful online presence.

It was a pleasure to interview Susan Chritton Executive Career Coach, Master Personal Brand Strategist and Author of  Personal Branding For Dummies and now Personal Branding For Dummies, 2nd Edition

My intentions for 2015: Is to go through each step required for a successful online presence. Personal Branding is the one strategy in my opinion that separates you from the masses. It allows you to define who you are, what do you want, and how then to communicate that to the rest of the world.

So why do I say this: Well after conducting a large scale research project on Personal Branding in 2014. I soon realised its important’s and once I implemented my findings of this research I soon experienced its important’s.

While researching Personal Branding

I interviewed many experts within this industry. The one that stood out to me most was Susan Chrittion. Susan explained personal branding so clear from its origins to it benefits and to how best to implement it. Since this I personally have understood the topic better and was clear on how to implement it. This allowed me to make progress both personally and Professionally and I want you to experience the same.

Susan Chrittion Personal Branding Interview

At The Time Of The Research

I was apart of management within a large multinational. This I enjoyed very much and was very successful at it but still felt I was being misrepresented. Plus I could see that my true skills and talents where not being clearly communicated to those that mattered.

The interview below: Including the vast amount of research I conducted on Personal Branding. Allowed my to discover  what I really wanted and gave clarity on how to implement it. I will be posting the rest of my finding and research for the month of January so you to can better understand and benefit from Personal Branding.

Susan Chrittion Interview

Susan Chritton Interview From The Kitchen Table

Where Did Personal Branding Come From & Why Is It Important?

You could go through many psychologists and say “that the humanistic movement was part of personal branding?”.

“Certainly, the idea of who am I, who do I want to be in my life, and what is my mission in life, is an existential question”

In the 1960’s, this was a real time of evolution and people were looking for breaking away from the conformity of the 1950’s and so it was do your own thing, be your own person, peace, the whole bit was about who are you as a person and how would you show up, be unique and an individual.

This slowly continued through to the 1970 then it was in the 1980s when personal branding really came into effect.

In the 80’s, we had mass lay-offs here in the US, and it was the first time that companies ever really done lay-offs that were a whole plan closure…..and for the first time, large groups of people were laid off because companies were changing their business models

“People realised for the first time that companies are not going to necessarily take care of them and they are going to have to take care of themselves because no-one else is going to do that.


I think Personal Branding has taken off, not because of the academics, but for the human need to take charge and control of their own futures”.

How Is A Personal Brand Developed?

There really are three phases to developing a personal brand which are outlined below.

Phase 1

They need to really define who they really are: What are their interests, what are their values, what are their strengths, what kind of skills do they bring to the table. Personal Branding really helps define who they really are, what are their interests, what are their values and what are their strengths. What kind of skills do they bring to the table, they really need to think about it.

This is where a lot of the work is: They need to spend a lot of time about thinking who are they, what is important to them and how they want to communicate that. So, I would say when I work with clients that the “define who you are” stage is often 60-70% of the work. What people mostly want to do is to jump right into LinkedIn, their bio or their resume and that is really phase 2.

Phase 2

This is where you are going to communicate. Who you are and my point on this is that people will often jump right to putting themselves out there when they haven’t really thought who are they and how do they want to represent that in the way that they communicate.

Phase 3

Is what I call the brand eco-system: Which is really everything else like what you’re wearing, what your office looks like. Everything from the colours you choose to the font you choose to the way your office looks to everything really. So, there are really these 3 parts with the biggest part being asking all these questions about who you really are.

What Role Do You Think Linkedin Plays In Personal Branding?

LinkedIn plays a huge role. I love LinkedIn and I love using it, I love it as a business model. Where I think it comes in really well is “how are you going to communicate your brand?” So, if you have done it well, if you have defined who you are, what is important to you and crafted the words.

I think LinkedIn is this amazing forum to be able to communicate that. LinkedIn is an amazing tool to be able to communicate who you are to your business community, to really help sell yourself, if it is used right.

For Example! If Someone Was Unemployed Or Looking For A New Career, How Would They Use Personal Branding For Their Benefit?

Well I think part of the reason: Why I like this so much, Personal Branding to me mirrors a really good career process. If you are really going to take yourself through a job search or job transition, it is really about understanding who you are, what your skills are, understanding what your value is, how you communicate it and how you take it out there.

So, if you were to mirror this to the job search process: You would spend that time upfront learning that maybe doing some career assessments things that are going to help you to find who you are. The communicate phase is really using your resume, LinkedIn profile, writing your bio, coming up with communication plan.

The third phase: In once sense, could be well now I’m ready to interview, so how am I dressed, am I dressed appropriately? Am I taking myself out? Your network is part of that third phase as well. So, I think it very much mirrors the career process.

What Attracted You To Personal Branding?

There are a couple of reasons: During that time, I was involved with an out-placement career management firm and first of all, I got so sad for all of my people that I was helping transition and I would see so many of them basically turn their lives over to their company and they were completely devastated at losing their jobs.

Not just for the money: Which was a piece obviously but for their identity of who they were and they seem to lose that identity. To me, Personal Branding gave a definition and structure around that process that I think gave people a way to rediscover there identity and true self.

I was thinking that more companies should be doing this: When people are working for them than when they leave. What I found was, companies have a lot or resistance to career management or career development internally because they thought well if I give some people career development they will leave.

That is usually not the case, what it did was made them want to stay more. Personal Branding gave a language around my whole career development process and I think businesses are now embracing it.

Does Personal Branding Give Someone More Direction?

Here’s what I love about it, I think it gives you clarity and through that clarity you start to realise what you want. I think mainly you become clearer about what you don’t want. I think it empowers you quite a bit and empowers you in a way that are different, in that it empowers you to know when to leave a situation or opportunity.

Do You Think That Personal Branding Would Be Linked To Attraction Marketing?

Oh sure, I think that a good example of this is that a book publisher came to me to ask me to write the book. I was one of about 5 people that they were talking to. I didn’t reach out for that at all, that just came to me.

I said “why is it that you are reaching out to me?” and they said “well you look good on-line and you’re the kind of person we’re looking to have write this”. Most of my business is actually work of mouth or so called attraction marketing you’re talking about. People easily find me and they want to do business with me.

Is Your Book Now Being Used In Colleges?

Yes, I have been doing a lot of work at MBA schools with either Webinars or if they are close I will go out to them. I have been out talking to lots of MBA students. I know at one school in Minnesota, they used my book’s on Personal Branding For Dummies  it in the career curriculum.

I think that what I have seen more and more again is that business teachers are always the more forward thinking. I am seeing more and more interest in it and more and more college students becoming interested.

My kids are college age or just out of college age. In their little circles, all of their friends are trying to link in with me or saying “Mrs Chritton, we need to get your book”.

I think we are going to see more and more students taking an interest in it. They see it as a way of job searching. It is a good tool and they see it as a way of getting a better job by promote themselves in a different way.

So To Finish What Is Personal Branding To You?

Here is what I think, more than anything, how do people remember you when you have left the room? That could be, how do people remember you when you have left the LinkedIn room? It is really, how do people remember you, what comes to mind when they think about you? It is really what my grandparents used to call your reputation.

I also think it means a little deeper to me, to me it is really about taking ownership about how you are, how you present yourself to the world and it is also about making choices, knowing that you direct how other people think about you and you have influence over that even more about letting it happen. I think it is about finding your own voice to direct how you want to be seen in the world.


It’s been a pleasure to interview Susan I was totally surprised that Susan agreed to assist me in my project. Susan is obviously a well-read expert on the subject of Personal Branding it’s been a pleasure to have been talking to Susan and in such a short time I learned so much from our conversation.

“Thanks Susan”

If you have spent the time to read through this post thanks very much I appreciate your time and effort

“Thanks very much”

“The End”

Below are links to Susans website and books if you would like to visit them

Susan Chrittion Personal Branding Book’s

Susan Chrittion Website

About the Author

Leave a Reply