Grateful you Asked
First of all I am grateful that you came to me for advice I am genuinely passionate about helping others and welcome the opportunity to help you. Like I said before I don’t fill people’s heads with jargon and BS that very evident online today. Lucky for me I was mentored and coached by one of the best and that made a big difference for me. I must have had about 5 blogs online that where just horrible but they did help me learn and develop my craft and so will you. So sit back grab your favorite drink and read what I know and would advise you to do.
Choose The Right Platform
This is very important and I will tell you the best one to use WordPress its free and a great way to get started. And if you are still not convinced look who uses it already. Sony, The Wall Street Journal Stream, Washington post, Wall Street Journal Blog, Coca Cola, Harvard Business Review Blog, CBS New York, CNN International. Unfortunately so many start off with the wrong platform and this can be a real nightmare to change when you realise.
Choose The Right Theme
If you want to use a free theme use Twenty Fifteen its clean made by WordPress themselves. I personally use it when changing themes for clients. The trouble whit free themes than can be filled with backlinks to the developers websites. This is great for them but not so good for you so choose a recommended one. When Google sees irrelevant backlinks in your theme which is your site they will not like it and your site will suffer because of it.
Bring It To Professional level
If you want to take this on in the best way I would recommend buying your domain. Unfortunately when your domain is yourname.wordpress.com you don’t own the domain and someone else can buy, it then ransom you for it later. I personally know a client that was being charged 5000.00 for a domain he wanted, so realistically we just had to get something different.
Then get the domain hosted I am personally with Go Daddy but there is allot of up sell there so I Page is starting to look good to me these days as it is easy to navigate and is well priced. There are various others to choose from in then they are all near the same.
Then buy yourself a professional theme these are great as they are full of functionality and easily read by Google Theme Forest or Studio Press are good places to go for these. These will set you apart from others online and that is what you want.
As a believer in the impact and influence of personal branding I would recommend incorporating it into your blog. What this means is be personal don’t be generic like everyone else online. Be your own unique voice use imagery that tells us more about you. Place a selfie into your about page and set up your gravatar people love to know who they are dealing with. A sprinkle of personal branding on your blog will allow you to connect with people.
Imagery Imagery Imagery
Place feature images within your Blog posts this will give them more pop. Make them as wide as possible on the page. Make sure they are clear and not fuzzy and don’t be afraid to be unique. There are so many articles out online today with the same generic images let yours stand out.
Take a step back and think of this for a while after doing a few interviews with some branding experts. The one thing I learned is to first define and think what your purpose is. What do you want to achieve with this blog who do you want to help? For me I want to help ordinary people communicate their value to the world by providing the tools to do so. You may want to communicate your passion to help others to be happier and more content with their lives. You possibly want to change lives with the words you write and speak. You will build your brand around all this.
Once you are happy with your brand then start communicating it across all platforms that are relevant to you. For me I use LinkedIn Facebook Google+ TSU and Twitter each serves there purpose and each will allow you to test out your brand. Seeing your brand on a social platform really allows you to critique it properly. My brand is still in development but hope to have it finalised by Christmas. You will soon learn that your brand will develop and grow just as you and your blog continues to develop. This will be in your early stages but you will eventually stick with the one that speaks out best to you.
Then once you are happy with your blog and your brand start marketing it amongst your connections and existing community. Place the link to your blog at the bottom of every email and message don’t spam anyone just do it in an informative way.
Build Up Your Network
You will be surprised who is willing to connect with you so reach out to others to connect with you on LinkedIn FaceBook Twitter G+ fact Pintrest may be one worth considering for you. Get involved in groups on LinkedIn communities on G+ and Facebook. Become engaging on these platforms thank people who respond to you with likes + and Follows. Share the content of others especially if it’s related to your subject of interest. Send messages to these people and build your community.
While you are doing all of what I mentioned already you will be writing content. Google loves fresh content and you will provide that and over time you will get ranked. Stop worrying about the quality and just write it, you will only get better through practice. Just look at this piece here it is by far not the best but it is what I have to offer and you are reading it so its working for me. If you genuinely love your subject matter that will show in your content and the more often you do it the easier you will find your voice. And forget about SEO just right for people and provide answers to there questions.
Now On The Fun Stuff BLOGGING
Well let me tell you if you are thinking of Blogging be careful as it can easily suck you in. I personally was only testing out blogging a few years ago and over time eventually found my voice and loved the development of my craft and so will you. Take it from someone who knows nobody expects you to be ernist hemming way on your first go so don’t let inexperience hold you back. There are allot of people who need to hear your voice and some will be very supportive even if you’re not perfect. Blogging will help to establish yourself as an authority, a Beginner or just a kind and caring voice that willing to help others.