SEO and search engines if we don’t understand how they work it’s very difficult to take advantage. So this is why I decided to write this piece so you will understand them better and so will be able to get found and take advantage from there.
Search Engine Optimization (SEO) What Is That
SEO simply enhances a website, making it functional and easier to promote. This results in increased traffic to your website allowing you to showcase your products and services to a large audience. SEO done right has the potential get you found online more easily without the need for heavy advertising.
The Objective Of SEO
Is to get a website compatible to search engine’s needs. Although this is primary you still need to ensure people will enjoy visiting your site and will easily find their way around. Ensure you are facilitating the needs of your audience so they will visit regularly and buy off you.
SEO Why Bother With It
Search engines are still the most significant method for finding answers online. Like how to find a local plumber, how to put together a cheap holiday and how and where to go to really treat yourself and splash out. SEO brings targeted traffic willing to buy to your site, content, product offering and services.
Do are a great way to bring traffic to your site but may not be as targeted. So search engines and SEO is what you should master first. Because if you don’t you are missing out on a big opportunity. The time taken to dominate the search engines will result in a huge pay off so be patient work on it regularly and you will make positive progress.
Can Make Or Break You
Behind every search taken on the web is a story. Either it is a student looking for information for an assignment, someone looking for a gift idea or someone looking to make a business deal. So there is varying values behind each search and you want to be there in prime position to capitalise.
Being on page one is prime position this can make or break the best of us, so it must be worked on till prime position is achieved. The return on investment in SEO can achieve significant returns. Good SEO creates your own promotional channel which brings in a steady flow of revenue and exposure.
Can You DIY SEO
If you cannot afford an expert SEO specialist and you wish to do it yourself. Then you will have to allocate time and commitment to educating yourself on the practice. If you are on platforms such as WordPress the learning curve will be allot more manageable. SEO plugins such a SEO by Yoast will make the process allot simpler. The rest of this article will go through many of the aspects of SEO that will give you a better understanding on what’s it all about.
What Is The Search Engines Job
Crawl the web constantly collecting and gathering information and content that is on the web. Indexing pages and posts provide by content creators and web developers. Deliver quality search results in the form of a list of websites pages and posts to those searching the web for information.
Bing engineers at Microsoft recommend the following to get better rankings in their search engine:
- Ensure a clean, keyword rich URL structure is in place.
- Create keyword-rich content and match keywords to what users are searching for. Produce fresh content regularly.
- Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
Google recommends the following to get better rankings in their search engine:
- Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.“
- Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel=”canonical” attribute to address duplicate content.
Crawlers, Indexing, Links
Crawlers: These programs run constantly and never stop visiting websites pages, posts, files, news, videos, and media. Indexing entries listing them within the search engines index each search engine has one.
Indexing: A simpler explanation would be Indexing on the web is similar to indexing in a phone book. Except on the web the most engaging and beneficial content and websites get pushed to page one. Where as in a phone book listening’s are listed in terms of alphabetical order and your best choice may not be on the first page.
“The Web Index designed and produced by the World Wide Web Foundation. It is the world’s first measure of the World Wide Web’s contribution to social, economic and political progress in countries across the world”
Links: These are like roads leading to and from web pages, posts and websites and the web pages, posts and websites are like towns and villages on the web. With these roads bringing in traffic then sending it out.
Connected Via Link
Everything on the web is connected via links search engines travel through these links read content then store the most valued pieces. This is so these pieces can be searched for in your search box and delivered to you in a fraction of a second. This is done using massive machines that process information very quickly. Each search engine have their own facility and work tirelessly at delivering the best results to peoples searches.
“An algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem. The word derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad and who lived from 780 to 850. Al-Khwarizmi’s work is the likely source for the word algebra as well.
So with algorithms defined lets simplify things. Algorithms devised, created and used by search engine organisations are used to return the best results to the searcher. Algorithms will always return to searchers websites sites that have the following factors.
Ever Green Algorithm Factors
- Load Fast,
- Use Site Maps
- Mobile Friendly
- Regularly Updated Sites
- Sites That Are Clean And Tidy
- Sites That Have Relevant Current And Up To Date Content
- Sites That Engage And Assist Their Visitors
- Sites That Receive Good Traffic
- Sites With Good Social Shares
- Sites With Good Time Onsite
- Sites That Receive Return Visitors
- Natural Links
Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence popularity and relevance.
How To Get Search Engines To See You As Relevant and Popular
Popularity and relevance is what you want to achieve so how do search engines determine this. If a piece of content, domain or page is visited regularly search engines will presume that these holds value and will push them up high within the search engines. This will mean that you have achieved popularity and relevance and this is the ultimate goal.
In my opinion the industry of SEO is changing and is changing for the better. Before now it was all about link building, metadata and nothing else. SEO was always a task undertaken to match a sites Meta data to search engines algorithms. Although this is still the case SEO now needs to incorporate all elements of an online presence.
This includes social media engagement, imagery, easy navigation, valuable and engaging content with a clear message. Furthermore a well-designed website and engaging content needs the assistance of social media in order to amplify that message. Communicate the message you want clearly to an engaging audience. SEO today is as much about branding and engagement as it is about link building and Meta data. So build a compelling brand and an engaging message that attract, delights an engaging fan base.