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Networking is Essential for a successful Personal Brand

Networking is Essential for a successful Personal Brand

Networking is Essential for a successful Personal Brand

Networking is an essential part of business

Social Media tools such as LinkedIn can allow individuals build their capital. Oftentimes, when looking for a job, or business it’s not what you know, but who you know that makes the difference”. “Networking skills are of critical importance to us all because roughly 80 percent of all available jobs or business opportunities are not posted in classified ads or on Internet job boards”

Screening applicants and partners

With the above said There are still concerns of about business people, employers and recruiters screening applicants and potential partners online and may make unethical decisions based on gender, race, religion, or marital status. If this was happening it would be a violation of employee rights.

Creating your brand is a four step process.

Once you have has set up your LinkedIn profile properly it is now time to beef it up with other social media platforms. Have the same image, writing and tone across all platforms. These will be twitter Facebook and your blog. Communicate your intentions skills and expertise across all of these. Use your blog to create content and share amongst all the major platforms to showcase your work and expertise. There is a simple four step plan listed below.

  1. Discover your brand: Define who you are and what you want to communicate, ask people you know what skills and abilities they think you have .
  2. Create: You want to use the same type of picture and writing for all your content on the social media and the Web personally name each platform.
  3. Communicate: You need to be a good communicator and start creating content that will help you communicate what you want. Writing constantly for your blog will allow you to practice your skill.
  4. Maintain your reputation: Ensure consistent communication of your brand. Be engaging and communicate your value to those you connect with.

Existing studies

Have found that content sharing also known as knowledge contribution is driven by those who want to build their professional reputation. This practice helps others and as a result creates interpersonal ties that has the potential to develop career opportunities.

 Social networks

Such as WordPress Facebook, Twitter and LinkedIn has allowed professionals to easly write and publish articles in their own name that’s concerned with their career goals. This further enhances the perception and reputation of tose who use them effectively.


Yet on the other hand it is said that the idea of self-promoting and personal branding is flawed. Every hour you spend tweaking your own website or online profile is an hour you could be spent on making that sale or that deal. A fancy website or profile is nowhere near as impressive as a fistful of accounts you can bring to a new company’

Recruitment and labour markets

2009 was the toughest labour market in 25 years for graduating college seniors. It was with the realisation in 2012 by U.S. data that revealed that over half of graduating students were either jobless or underemployed. This prompted colleges especially business colleges to start considering getting their students to create professional portfolios to display their skills and expertise to potential employers.

“Every art student has a portfolio ready to be shown at a moment’s notice. It’s no different in the business world”

Career Builder survey conducted in 2012 reveals 37% of employers researched job candidates on social media before making a hiring decision. Of these, 63% of employers who 63% of employers used the criteria set down below.


  1. Has the job seeker presented himself or herself professionally (65%)
  2. Is the candidate is a good fit for our company culture (51% )
  3. learn more about his or her qualifications (45% )
  4. Provocative or inappropriate photos and information on the profile (49%).
  5. Employers admit having decided not to hire someone because of information about him or her
  6. Drinking or using drugs (45% )

The total time spent on social media in the U.S. on PC and mobile devices increased 37% from 2011 to 2012, Nielsen forecasts that there will be more time spent on social media sites rather than any other sites.

Personal Branding and LinkedIn

Although personal branding and LinkedIn can never guarantee success “A brand itself does not ensure any competitive advantage in the market. Good results are achieved by those adapt to be relevant within their industry but for those who managing their brand, may regularly be seen in front of the competition.

“A career is no longer a race up the ladder – it’s a collection of experiences. Those who have experienced the most have a competitive advantage over those who remain stagnant.” (Schawbel, 2014)

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