Branding is one of the most crucial elements to the establishment of a business and especially a new business. A brand will be with you for a very long time as it is difficult to change once you are established. Recently while working with a client one of my clients team members prematurely published the new brand without warning and caused allot of confusion amongst there community. After allot of phone calls emails and Facebook message the problem was solved very quickly. So it is imperative to take some time with branding ensure you are happy with it. Ensure it has longevity and can be understood and can be seen well in various formats. Do it right and the world is yours and you can master all you observe but if you rush it and don’t think about it you can loose all credibility in the blink of an eye.
This is one of the most important aspects of any business, large or small, online or offline. An effective brand strategy gives you a major edge in increasingly competitive markets.
This is your promise to your customer and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and how people perceive you to be.
One Of A Kind
Are you the innovator and maverick in your industry? Are you the experienced and reliable voice of common sense? Is your product or service the high-cost, high-quality option? Or possibly you are the low-cost, high-value option? You can’t be both, and you can’t be all things to all people.
The foundation of your brand is you, your values and your passion to help others. A logo a website, your marketing strategy and target audience are all tools essential to put that brand into action. But it is you that makes it all happen and that’s your competitive advantage.