We all know by now that Christmas is big business and this to some is unfortunate. But we must not for get to accept Christmas for what it is. An opportunity to spend time with family and friends and to treat yourself to something nice. And with that in mind its worth remembering that in 2013 $42.75 billion dollars was spent online during the holiday season according to comScore. That was a 10% increase from the year before. So forget about your family and friends and get in on the action and increase your sales with effective Internet marketing. You can spend time with your family and friends in January as they will be too broke to go anywhere. You can be the guy or gal that can bask in the glory of killing it online this Christmas. Here we will share with you some hints and tips that will allow you to master sales online this Christmas.
Yes I know this is not a revolutionary tactic but it is one that you need to design. This is so you deliver campaign’s that are clear and that communicate clearly to your customers. Collect all of your marketing resources together and plan how you will implement each campaign. Ideally this should be done by September but if not just relax get your team together. Delegate the best people for the job and make sure they stick to the marketing schedule that’s set up. If you do not have a big team just take some time out and plan your master strategies that will deliver for you this Christmas. Without a plan you just end up with a hodgepodge of campaign’s that don’t make sense and don’t convert.
- When will you send your first festive email that won’t offend but will promote the start of your Christmas seasonal campaigns?
- What promotions will you have for what products when you will schedule your campaign’s to go out.
- When will you create and post content for your promotions
- When will you change in store and online merchandising displays to a more festive feel?
Grab yourself the closest calendar and strategically pick out dates in which you will implement certain campaigns and stick to your plan.
Respect your existing customers they already know and like you and the will expect your campaigns so don’t be shy and give them what they want. Existing customers are four times more likely to but from you. Furthermore you will spend seven times less money on advertising. Repeat customers also spend more on average 33% provided you have treated them well all year so far. If you have no customers and very little knowledge about effective online marketing for the Christmas season. Then the next few articles will get you off in the right direction.