Hi and welcome to my post, I have been lucky enough to be mentored and coached by some of the best internet marketing experts within industry today. I will be sharing with you what I know and will continue to learn about Online Marketing.
We now live in a world that is increasingly connected we are the most informed generation of our time. Customers are now more savvy and informed before they make their purchase decisions. With this desire for fresh new content that informs us and engages with us. It is imperative that businesses start to provide a wealth of content that informs the public of their business and why they should decide to engage with that business and purchase its products and services.
A strong marketing tool
Although this is true people are very selective at what they read in the hope it will lead them to make the right purchase decision. Content marketing is emerging as a strong marketing tool that engages with customers and cuts through more traditional marketing methods. With the benefits of content marketing evident it is still a daunting task for many as it demands allot of time, effort and resources.
Content marketing is not new although we may automatically think so. Brands with rich history and insightful stories have shared these stories with customers in order to convert. John Deer was the first example of a successful content writer for a specific business. He created a magazine called Furrow that provided valuable information on farming for his customers and it cant be denied that it didn’t work.
- 73% of B2B content marketers are producing more content than a year ago.
- 58% of B2B marketers planning to increase their content marketing budgets within the next 12 months.
- 80% of decision makers prefer to become informed about a business through a series of articles
- 70% say content marketing makes people feel closer to a company or brand.
- 60% say that a company that conducts content marketing helps in the decision making process.
Definition of Content Marketing
Content marketing can be defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.” Simply put content marketing is clear and effective communication with customers and prospects without actually selling but with the goal to convert customers.
To succeed with content marketing it is imperative to create relationships with customers. Through there creation of content that answers there questions. Traditional advertising only achieves a one night stand type effect with no long lasting results. Content marketing helps to provide a long term relationship with customers and prospects. And therein lies the distinction between traditional advertising and content marketing. With a consistent supply of relevant and quality content can establish an individual, business or brand as a trusted resource. This form of advertising becomes a powerful competitive advantage.