Branding is one of the most crucial elements to the establishment of a business and especially a new business. A brand will be with you for a very long time as it is difficult to change once you are established. Recently while working with a client one of my clients team members prematurely published the new brand without warning and caused allot of confusion amongst there community. After allot of phone calls emails and Facebook message the problem was solved very quickly. So it is imperative to take some time with branding ensure you are happy with it. Ensure it has longevity and can be understood and can be seen well in various formats. Do it right and the world is yours and you can master all you observe but if you rush it and don’t think about it you can loose all credibility in the blink of an eye.