Just like a tree needs strong roots to grow and a house needs a strong foundation to build a family home on? Your online business and presence needs a strong foundation and let me cut to the chase that is your website. Either it’s a one page theme showing your resume a site to brand yourself into an industry. Possibly you wish to build your own business selling your products and services. Whatever it is you want to do online you need a home and that’s simply going to be your website / blog.
Networking is an essential part of business
Social Media tools such as LinkedIn can allow individuals build their capital. Oftentimes, when looking for a job, or business it’s not what you know, but who you know that makes the difference”. “Networking skills are of critical importance to us all because roughly 80 percent of all available jobs or business opportunities are not posted in classified ads or on Internet job boards”
This month on DAITHIOROURKE we decided to focus on branding and personal branding. Personal Branding is one of the most efficient ways in which to build a brand. Branding can be easily rushed into with little thought put into it. Personal Branding allows you to take a step back and gives you the permission to THINK ABOUT IT. This is important and will save allot of time and effort reducing the need for re-branding in the future. Build a brand that has a clear message with easily relate-able visuals that enhance that message.
First impressions last!
And that is why personal branding is so important. “If you are not branding yourself someone else will and it may not serve you well” Dan Shawbell . Personal branding allows people to consciously, present themselves to those around them in a way that communicates there true passion and purpose. This then gives focus on how best to go about in achieving that.
Erving Goffmans Once Stated
To boring for social media
Maersk Line original mission was to bring the company closer to its customers and social media was the answer to that
“In social media, people—whether it’s seafarers or CEOs—don’t want third person narratives that are pushed out…like press releases or TV ads. They expect a human touch. And if companies have that, and it’s not in a manufactured way, they will be rewarded big time.”— Jonathan Wichmann, Head of Social Media,
(Katona, & Sarvary 2014).
Maersk Line was part of Maersk Group, a collection of shipping and energy companies that also included APM Terminals, Maersk Oil, and Maersk Drilling. Maersk Group has 121,000 employees worldwide with $59 billion in revenues in 2012. Maersk Line itself had revenues of $27 billion in 2012 25,000 employees across 325 offices in more than 125 countries.